’Brunch media’’ is an English-speaking mini-media I founded as a personal challenge.
With this personal side project, I wanted to experiment short video formats on Instagram and TikTok, to learn in a very concrete way what works best on these platforms. The most popular video currently cumulates 12,7k views on Instagram.
I created everything from scratch using Canva, Photoshop, Illustrator and video editing apps on my phone.
In general, I publish about two videos weekly, depending on what's going on in a world. Every video is between 17 and 30 seconds long, depending on the subject.
To visually illustrate the news and catch users' attention, I generally use free stock photos and videos. As for the music, I find recent, viral songs on TikTok/Instagram while still making sure they fit the news. I then add a caption and relevant hashtags to reach my targeted audience.
These videos are classified under 3 main themes:
- "Take your vitamins," a series dedicated to the latest good news around the world.
- "The Avocado Post," eco-friendly and climate-related subjects.
- "What the fork?!," world news oddities or viral videos that either make you shake your head or giggle.
An example of the "Take your vitamins" concept
For copyright matters, the sound has been removed.
An example of the "The Avocado Post" concept
For copyright matters, the sound has been removed.
An example of the "What the fork?!" concept
For copyright matters, the sound has been removed.
To see more of my work, you can check Brunch's Instagram and TikTok accounts:
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