My tasks: Finding creative, visual ways to repurpose the newsletter's content and create new content on social media.
Participating in designing and implementing an online communication strategy for Twitter, Instagram, Facebook.
Analytics and reporting.
The results:
Created all the visuals, respecting Worldcrunch's tone of voice.
Designed a grid pattern reflecting Worldcrunch's essence and respecting a strict color scheme.
Improved the media's presence on social media.
Established a publishing schedule.
Examples of daily reels I edited and published on Instagram.
Concept: Repurposing "By The Numbers", one of Worldcrunch newsletter's content which focuses on numbers making headlines around the world.
Shortening the newsletter's text, adding videos and visual effects to make it more shareable on social media.
Examples of daily stories I created and published on Instagram.
Concept: Repurposing Worldcrunch newsletter's content to create daily stories summarizing the latest world news.
Shortening the newsletter's text, adding IG interaction stickers, visual elements and effects.
Examples of special stories I created and published on Instagram.
Concept: Advertising and teasing Worldcrunch newest's articles published by using IG's interaction stickers;
Examples of Worldcrunch's newsletter content I repurposed into daily Instagram posts.
Worldcrunch's IG account grid pattern
Examples of the daily twitter thread I created and published on Twitter
Concept: shortening the newsletter's content, added relevant hashtags and emojis.
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